• 10x Army:

    The future customer company

    We believe in the power of 10x. The need for brands to create products and services that are ten times better than the competition. That is the way to meet customer expectations in an increasingly digital world.

     

    We are putting together a whole army to make this happen. An army of product engineers, software writers, product designers, manufacturers and distributors.

     

    We believe in this opportunity so much that we spend 50% of our time developing our own products and services and 50% helping others with theirs.

     

    If you want to know more, then we will demystify such technologies as virtual reality, wearable tech, the Internet of Things and Artificial Intelligence , give you the building blocks for your own strategy and help you build, market and distribute your products and services too.

     

    We'd love to chat with you over a coffee.

  • Digital Transformation

    Be the change and the disruptor by signing up to one of our courses.

    Be a digital disruptor

    Online course

    This course is your guide to disrupt your business, your life and the world through the major emerging technology trends.

    See course details here

    Code your own chatbot in a day

    Creating is believing

    An accelerated learning experience that in one day takes your team from being a bit scared of new technologies to creating a chatbot of their very own to take home with them.

    Let's chat about it.

  • What we do

    Consultancy and Training

    Technologies such as  virtual reality, wearable tech, the Internet of Things and Artificial Intelligence  are new and evolving fast. We demystify the opportunity and help you form a strategy to meet and exceed customer expectations. This includes considering building your own technology or adopting someone else's. If you're wondering about the market opportunity, we can help with market sizing. We also provide effective manufacture, marketing and distribution advice. We run a variety of immersive education sessions on wearable tech, virtual reality and IoT. 

     

     

    Contact us to find out more.

    Building Products

     Technologies such as virtual reality, wearable technology, the Internet of Things and Artificial Intelligence can involve both hardware and software. This makes it more complicated, but your potential competitive advantage much greater. We can design physical products, write software and manufacture products. We are building our own products as well as those for clients, such as the 10x Spex and chatbots. Contact us to find out how they could help your business.

     

    Contact us to find out more.

    Running an Army

    We are amassing an army of product engineers, software writers, product designers, manufacturers, marketers and distributors. So whatever the need, in whichever market, we will match the right resource to the challenge and make sure we win the battle and the war.

     

    Enlist here and help us deliver awesome Virtual Reality, Wearable Tech,  Internet of Things and Artificial Intelligence products.

  • Reports

    We publish reports on the latest technologies as well as providing presentations, workshops and consultancy. The following reports on technology are available via ClickZ and Econsultancy. If you would like to know more about the main findings, then please contact us.

    Artificial intelligence is able to bring together disparate data, platforms and technology to deliver against the ever-rising customer expectations. Consequently, marketers must continue to adapt. Indeed, they will need to adapt their jobs as all roles will be impacted by artificial intelligence, from creative directors to CMOs to advertising executives.

     

    This is not the stuff of Hollywood films where menacing robots drive out humans, but the practical stuff of task-based artificial intelligence: narrowly focused powerful capabilities that artificial intelligence offers to marketers right now.

     

    To thrive and survive in the AI revolution, marketers should engage with AI and not avoid it.

     

    The Marketing in the Age of Artificial Intelligence report aims to demystify what AI is now and could be in the future, explaining why its adoption is driven by customer behaviour and why you should be thinking about artificial intelligence now.

     

    The report also includes suggestions about how marketers can begin to engage with AI to gain a better understanding of its impact.

     

    By Martin Talks Available via Econsultancy.

    How digital technology and neuroscience can be used to create more customer-centric organisations. Welcome to the matrix and beyond.

     

    The traditional purchase funnel is no longer an adequate model for marketers, with customer behavior becoming less linear and predictable. This research introduces the Customer Journey Matrix as a tool for planning marketing activities and thinking about how emerging technology can be successfully harnessed by retailers.

    In this report, we also consider how findings from the fields of behavioral economics and neuroscience can inform how digital marketers can optimize the customer journey.

     

    The report sections include the following:

    • How customer decision journeys have been looked at in the past
    • Changes to the customer journey brought about by digital
    • New technologies that could further disrupt how brands interact with customers
    • The psychology of decision making
    • New strategies for the retail environment where physical and virtual realities blur

    Examples and case studies throughout.


    By Martin Talks. Available via ClickZ.
     

    This report will demystify the world of artificial intelligence and give you practical information on how AI can be used in marketing now and in the future.

     

    A comprehensive report on AI and how it can be used in marketing.

    Artificial intelligence (AI) is quickly establishing itself as a field of great potential value to business and marketers.

     

    This 34-page report spells out how marketers can benefit from developments in AI, while helping you to develop your point of view on this fascinating subject.

     

    Report author Martin Talks, an expert in digital transformation and emerging technology, demystifies what is actually meant by artificial intelligence, and how organisations across different sectors can start to approach different use cases.

    What you will learn from the report:

    • A short history of AI
    • AI predictions
    • Why all the excitement about artificial intelligence now?
    • Barriers to adoption
    • AI solutions for marketing
    • How to approach AI
    • Implications for marketers

    Examples and case studies throughout.


    By Martin Talks. Available via ClickZ.
     

    This report will demystify the world of virtual reality and explain how it can form part of your marketing ecosystem.


    The boundaries between what we have known as ‘reality’ and ‘virtual reality’ are rapidly collapsing. An experience online is as meaningful to many as an experience in the physical world. And both can interact with each other.


    Virtual reality allows people to experience a brand’s offering in a real and visceral way that other media cannot equal. It can transport people to a stadium, a holiday destination or a shop. It can do this with animation or real video. It can even do this in real-time with live streaming. The possibilities for selling experiences, educating and entertainment are endless.

     

    Examples and case studies throughout.


    By Martin Talks @ 10x Army. Available via Econsultancy. 
     

     

    This report will demystify the world of wearable technology, give you an overview of the current state of wearables in key markets and explain how your company can succeed in the wearable space.

     

    It will explain wearables’ part of the trend towards ubiquitous computing, including how it relates to mobile, Internet of Things (IoT), cloud computing and big data. Above all it will reveal the formula for success in an increasingly wearable world.

     

    Examples and case studies throughout.

     

    By Martin Talks @ 10x Army. Available via Econsultancy.

     

    This report will demystify the world of the Internet of Things in a way that marcoms professionals and the C-Suite will find accessible, useful and relevant.

     

    It will explain IoT's part of the trend towards ubiquitous computing, including how it relates to mobile, wearables, cloud computing and big data. Above all it will reveal the formula for success in an increasingly connected world.

     

    Examples and case studies throughout.

     

    By Martin Talks @ 10x Army. Available via Econsultancy.

  • Social Feed

    Latest updates

  • Clients

    The nature of much of our work means we can't talk about much of it. But here are some sample projects:

    Student.com

    Virtual reality

    We enabled students and their parents, whilst still being in China, to walk around Student.com's accommodation in London. We did this through the power of virtual reality and gave away branded 10x Spex VR viewers at student fairs in China to make this happen. The results were very exciting with multiple activations of the VR app per VR viewer.

    Mundipharma

    Digital transformation in healthcare

    Mundipharma is interested in healthcare beyond the pill. We looked at the use of wearable technology in key sectors of interest and explored the future of healthcare.

    Camelot

    Regulation in a digital world

    Helping Camelot and the Gambling Commission work together to tackle the challenges to regulation caused by rapid changes  in customer adoption of technology and expectations of customer experience.

    Econsultancy

    Virtual reality, wearable technology and the Internet of Things

    Making presentations, leading workshops, providing consultancy and writing reports on Wearable Technology, the Internet of Things and Virtual Reality.

    ClickZ

    Artificial Intelligence and the Future of the Retail Customer Journey

    Making presentations, leading workshops, providing consultancy and writing reports on Marketer's Guide to Artificial Intelligence and the Future of the Retail Customer Journey.

  • Shop

    At 10x Army we are producing our own products, like this cool Virtual Reality viewer for smartphones. We can produce branded versions for companies and bespoke Virtual Reality experiences to view on it. Please Contact Us if you'd like to know more.

  • Meet the team

    Martin Talks

    Martin is co-founder of 10xArmy a wearable tech company. He founded the digital agency Blue Barracuda and was former Global Digital Lead for the Draftfcb Group. As Board Adviser to the Institute of Decision Making, he explored the use of EEGs and MRI to understand what makes us do the things we do.

     

    Favourite wearable: the EPOC Emotiv brain computer interface technology.

    Graham England

    Graham is co-founder of 10xArmy and Design Director. He is an experienced wearable technology product designer and has been part of the teams behind the Oculus Rift and the EA Active 2 heart rate monitor for use with Xbox, PlayStation and Wii consoles.

     

    Favourite wearable: Oculus Rift of course.

    Theo Stanton

    Lead Engineer at 10xArmy, Theo has a BEng in Electrical Engineering and will make sure your crazy idea actually works as hardware and software.

     

    Favourite wearable: a new and exciting wearable that I am building right now.

    The Army

    We are amassing an army of product engineers, software writers, product designers, manufacturers and distributors. So whatever your need, in whichever market, we will match the right resource to the challenge and make sure we win the battle and the war.

  • Contact us

    We'd love to hear from you whether you'd like to work with us or for us.

    By continuing, you agree to our and
    Submit
  • Social

    We'll be sharing information on wearable technology.

    Facebook

    Twitter

  • Virtual Reality

    Virtual Reality has finally arrived and even if you haven't got an Oculus Rift you can experience its power with a cardboard viewer like the 10x Spex. From diving deep underwater to fighting zombies, riding on a roller coaster or exploring the Tuscan countryside, there are experiences for everyone to enjoy and be amazed by. We can even create your own branded experiences with animated experiences or real life video. Here are a few of our favourite apps out there at the moment.

    The Hobbit VR experience (Android)

    Step inside the Shire in this immersive, 360-degree, cinematic VR Experience celebrating Director Peter Jackson's "The Hobbit: The Battle of The Five Armies."

    360 Heros - Drag racing and more (iPhone)

    Experience real video in a 360 degree VR environment with the 360 Heros Video Library. Includes an option to view the video in the 10x Spex environment. Just tap on the viewer logo when start a video.

    Paul McCartney (Android)

    Experience musical legend and visionary Sir Paul McCartney performing "Live and Let Die" in 360 degrees, with stereo 3D and immersive audio in a cinematic VR experience. Good use of real video.

    Easy to use and great fun. Take a ride on a roller coaster in Dubai. Don't forget to look all around and, if you add a strap to your 10x Spex, throw your hands in the air!

    Easy to use and great fun. Take a ride on a roller coaster in Dubai. Don't forget to look all around and, if you add a strap to your 10x Spex, throw your hands in the air!

    The Height (iPhone)

    The height is an interactive exploration game you can navigate around. You start moving by looking down and aligning the reticle with the little image. Then you'll auto walk and control your direction with your head. Took us a couple of minutes to realise.

    Tuscany (Android)

    Explore beautiful Tuscany. You can look on the ground to activate or deactivate the auto-walk.

    Morente (iPhone)

    Go on the hunt for virtual Ferruginous Ducks.

    Change your view direction to move the head, as if you were to look around - and fix it with the crosshairs marsh ducks to shoot. If you can’t see the cross hairs, then turn your phone the other way up.

    Underwater (Android)

    Submerge yourself in an ocean of sea creatures. You never know what you might see.

    Dive Zombie (iPhone)

    Shoot zombies before they get you. Put it in Dive Play mode. The gun is a bit awkward to aim, but you get the hang of it.

    VR Cinema (Android)

    It’s like being in a huge iMax theatre

     

    Experience a breath-taking view of the planet Refugio. You are on a Viewpoint station in deep space. Relax and enjoy the view. Look down to move forward.

     

    Shadowgun (Android)

    Some great graphics to appreciate. No shooting in the demo, but a great immersive experience.

×
Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms of use, which together with our privacy policy govern Digital Detoxing’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.
The term ‘’Digital Detoxing” or ‘us’ or ‘we’ refers to the owner of the website whose registered office is ‘Popes Farm, Northfields Road, Ashwell, Herts, SG75JG, UK’. Our company registration number is 08690686. The term ‘you’ refers to the user or viewer of our website.
The use of this website is subject to the following terms of use:
•	The content of the pages of this website is for your general information and use only. It is subject to change without notice.
•	This website uses cookies to monitor browsing preferences, but does not store any personal information about you individually. (Google Analytics)
•	Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
•	Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
•	This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
•	All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
•	From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
•	Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.
×
Privacy Policy
This privacy policy sets out how Digital Detoxing uses and protects any information that you give Digital Detoxing when you use this website.
Digital Detoxing is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Digital Detoxing may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 2nd May 2018
 
What we collect
We may collect the following information:
•	name and job title
•	contact information including email address
•	demographic information such as postcode, preferences and interests
•	other information relevant to customer surveys and/or offers
 
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
•	Internal record keeping
•	We may use the information to improve our products and services
•	We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
•	From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customize the website according to your interests
 
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
 
How we use cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
 
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
 
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
•	whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
•	if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at martin@digitaldetoxing.com
 
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Digital Detoxing, Popes Farm, Northfields Road, Ashwell, Hertfordshire, SG7 5JG, UK
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.